The Americano Cocchi is an aromatized wine, conceived by Giulio Cocchi in 1891 and produced continuously according to the original recipe. For its aroma given by alcohol "amaricato" with herbs and spices it is called American, also because the custom of drinking vermouth with ice and soda spread from the United States.

The Americano Cocchi produced according to the original recipe of Giulio Cocchi is, for Asti, the aperitif par excellence, a piece of the history of the city. It carries on the label the original Futurist cockerel designed in the 1930s, which represents both its function as an aperitif (“it awakens the appetite”), and one of the symbols of the city of Asti.