A rebellion against the burgeoning popularity of sugar-loaded, fruity, “Pink Flavoured’ gins, the type of gin whose flavours are reminiscent of the candy shop or the dessert bar, and which typically pack a lower alcoholic punch. So instead went in the opposite direction, adding no sugar, no colour, sticking to wholesome flavours, and keeping the gin at our signature 42% abv. Designed to be consumed before or during lunch or dinner, or in a dry cocktail like a Martini.